Ezine Vs Newsletter – Which is Right For Your Business?

Ezine and newsletter are two terms that are often used interchangeably among email marketers and their subscribers. On the surface, there appears to be little to no difference between the two. This is because both can generally be defined as an online publication that is distributed via the email system. With that said, these terms have two distinct origins and applications that set them apart.

Meet the Newsletter

Described as a newspaper or leaflet, the newsletter has been around for quite a while, going as far back as the Boston News-Letter in the early 1700s. Traditionally, it has been used to provide news or information to groups with interests in a specific topic. This aspect has not changed much as newsletters today are targeted at church members, students, business professionals and several other groups of people that share interest in a particular topic. What has changed is the method of delivery. While offline newsletters still exist, these publications have become more widespread online where they are distributed through the email system. Today, newsletters are an essential ingredient for email marketers looking to maintain communication with their target audience.

An Ezine

The term ezine is a portmanteau of the words electronic and zine. Contrary to popular belief, the term does not originate from magazine. It is actually derived from “fanzine”, a printed publication maintained by fans of specific niche topics. These publications are labeled as so because the fanatics typically freely distribute them, doing so out of passion for the topic rather than profit. Due to the similarities and the aspect of the internet, it is no surprise that the words ezine and newsletter are used synonymously. Many people have their own method of distinguishing the two, but only end up describing the same type of publication give or take a few factors. However, it is the diversity of the ezine that truly separates it from a newsletter.

Enter the Web

There are a number of ezines online. Some of the most common examples are EzineArticles, Ezine Directory and Amazines to name a few. These publications generally act as article directories, providing topics that range from email marketing and web hosting to health and finance. Many businesses, writers, and other professionals use these publications to gain exposure for their products or services, and increase traffic to their website. In this sense, an ezine is not like a newsletter at all. It runs on a web server and instead of delivering content via email, it does so from the web. So technically speaking, when most people refer to an ezine, they are actually describing a newsletter.

Clearing the Confusion

Deciphering an ezine from a newsletter can be very confusing and hopefully we did not make it worse. From a technical perspective, they are two different publications that offer their own unique advantages. When referred to synonymously, they are essentially one in the same. The good news for email marketers is that regardless of what you choose to call them, both can be a valuable tool that delivers immeasurable benefits for a marketing campaign.

A website like mitchnicholson will provide you with the highest quality in the industry.

The Secret to Home Business Success

The art of making money, and make no mistake about it, it is an art, is synonymous with problem solving. Consider this scenario:

Bob is presented with a great opportunity. He hears the testimonials of others already making money in the business. He likes the products and believes the company is trustworthy and has an excellent potential for growth. Before long Bob starts telling himself, “I can do this.” He is excited. He joins. But this is not a “he lives happily ever after story.”

Actually the moment Bob signed on the dotted line and joined the business he put himself in a position to solve some problems. As the story continues, Bob is still excited about the prospects of his new business opportunity. There he goes… attempting to sell the company’s product. He gets rejection after rejection. He tries a different approach. Still no success. The excitement is starting to wind down. He is no longer sure if he made the right decision. In fact, he starts second guessing himself more than ever. Doubt creeps in. The months pass and still no progress. Finally, Bob realizes this thing isn’t going to work. He quits and tries to forget he ever spent his time and money trying such a ridicules idea.

To many of us this sounds very familiar. Again, the art of making money is synonymous with problem solving.

There is one reality you must take with you from reading this article, and it’s a gold mine so pay close attention. In every business there are going be problems which you are going to have to solve. If there were no problems, there would be no business.

The good news is that the better you get at solving problems, the more money you will make.

In Bob’s case, the problem was ineffective marketing. Could Bob have found a solution? Absolutely. But instead he quit. Now guess what, anywhere Bob goes he will be faced with the dilemma of having to solve problems.

In fact, even if Bob gave up his dream to be his own boss and started working for someone else, he still has to solve problems. Every job, in every company in the world is geared toward solving a problem. The major difference is that while working for someone else the person may get a heads up on a few solutions for his job.

The other side of the coin is that no matter how many problems Bob solves for his job, most likely his pay will not reflect his problem solving skills. Only by owning, operating and solving your own problems can a person reap the rewards of amassing wealth.

Now the million dollar question is, exactly how do we go about solving these inevitable problems?

The solution I offer you is “concentrated focus.” Concentrated focus is a systematic and consistent focus toward the solution of a problem until the issue is resolved. The six guidelines below will help you put in place concentrated focus and therefore give you the ability to destroy any problem you may encounter. Realize there is no problem that does not have a solution. This is a major key to getting the most out of yourself. If you start with the belief that every problem has a solution, then the power of expectation will assist you in finding the ideal solution.

State and write down the problem clearing. Be specific. Narrow the problem down to its least possible denominator. By breaking the problem down into smaller parts you facilitate the process of finding solutions.

Analyze the problem from all angles. Once you have a clear understanding of the problem, look at the problem itself from different angles. In Bob’s case, maybe the problem to his marketing was that he wasn’t targeting the right consumers. Maybe he wasn’t consistent in his exposure. Or his message was not appropriate. There are different angles that could be addressed for the same “marketing” problem.

Unleash your creativity. You’ve stated and wrote down the problem. You’ve broken it down, analyzed it and found several angles you can work from. Now unleash your creativity and begin the solution process. Be uninhibited in this process. Sometimes the craziest ideas bring on the best solutions. While in this creativity phase, think about grouping things together. Let your creativity soar by matching things together. For instance in Bob’s case, he may have to narrow his target market, to which he sends out a direct mail piece and follows up 7 days later with another more compelling sales letter. Grouping solutions is the key to solving problems quickly and elegantly.

Review your results. Adjust if necessary, but never ever give up on finding the solution. Remember that just one small adjustment can open the floodgates to success.

Always keep in mind the rewards you will attain for conquering an obstacle will surpass the effort you will put out. Decide that you are bigger and stronger than anything that can stand in your way. Know in advance that you will succeed and you will.

Wealth is drawn to those that are problem solvers. Start immediately enjoying the process. Get good at eliminating obstacles in your business and you will have the missing link to your business success.

Mike Martinez has been featured in national home business magazines and countless e-forums and ezines. He is a professional Network Marketer residing in Southern New Jersey. Mr. Martinez is part of a millionaire mastermind group focused on creating success in network marketing.

Online Business Entrepreneur – Understand the Five Facets of Fear to Achieve Success

As a blossoming work from home entrepreneur, you will likely understand the importance of learning operations, finance and the various forms of advertising on your journey to success.

Just as important on your journey is a comprehension of how to remain positive and brave in an industry laden with risk-taking and pressure from competition.

In 1933, in his inaugural address after defeating Herbert Hoover for the Presidency of the United States, Franklin D. Roosevelt told us that “the only thing we have to fear is fear itself.”

His words referred to the Great Depression that shrouded the nation with hesitancy, but his meaning echoes through the decades as a call for wisdom in the conquering of the single most common obstacle to success and happiness, especially when it comes to launching a home based business: fear, and it’s point of origin, we personally.

Correct, all too regularly we jump in with a fantastic product and a well researched plan of action, but the ship eventually sinks thanks to the person manning the crows nest allowing the enemy of fear to guide us into the rocks.

Fear is found naturally within us – we’re nurtured to identify and react to marked danger – and the result of what we go through in life. When you step off the curb in front of a bus and a bolt of adrenaline shoots you across the street faster than an Olympic sprinter, that’s instinct.

If a business opportunity eludes you due to your own hesitation or you simply didn’t want to squander your precious funding, you’re caving in to the assassin of success – your inherent fear. The good news is that you can do something about it, and it begins by recognizing what forms these home based business deal killers often assume.

Ask a successful person in any business, and they’ll tell you that fear really is the enemy of success. And because fear is easily disguised as something more digestible to our self-image – there are five faces of fear, in fact, all thinly veiled versions of the same thing – we don’t recognize the enemy for what it is.

Our journey towards success takes us first to the undertaking of recognition, and then onto confronting fear head on by making a knowledgeable decision that is strengthened by familiarity and knowledgeable bravery.

> Indifference: One of the five primary ways in which fear rears its head is through indifference. This is when you simply aren’t in the game at all; you’ve submitted yourself to the dodging of risk-taking by turning away.

> Indecision: Indifference differs from indecision – the second of the five faces of fear – because with indecision you are looking into the eyes of opportunity but are frozen with – you guessed it – fear.

> Doubt, Worry and Over-Caution: The next two faces of fear are also synonymously linked: doubt and worry.

Doubt can be classified as the over-emphasis of the possibility of an unhappy ending. For some people, a five percent chance of failure constitutes enough doubt to stay on the sidelines. They overvalue the likelihood of failure over the much more likely chance of success.

Worry, on the other hand, is what opens the door to doubt. The majority of business opportunities encompass a degree of risk, this of course includes a home based business, so in theory there is a “possibility” of failure.

When you worry about that chance to excess, you begin to doubt the probability that you will succeed, and suddenly you are frozen with indecision and over-caution (the fifth mask of fear), which is the tendency to choose from fear repeatedly through surrender to worry and doubt.

These five faces of fear – indifference, indecision, doubt, worry and over-caution – are separated only by matters of degree and nuance. They are at once sequential – one leading toward the next – and synonymous, and they are empowered only to the extent they conquer reason and solid planning.

Once recognized as something that is skewing your judgment, you take their power away and allow your better business instincts to prevail.

When you step into your fear, be on the lookout for these five seductive doors, all of which inevitably lead to failure, and all of which can be slammed shut before they turn your dream, as a home based business entrepreneur, into a nightmare.